In a previous life, Joe was co-founder and CEO of Meridian Group Marketing Communications. With offices in Virginia, Florida and New York, Meridian Group employed 50+ marketing strategists and creatives and serviced clients worldwide in diverse industries. Meridian Group has been awarded multiple times for their outstanding work through the years.
Joe has been personally recognized with the American Advertising Federation’s Lifetime Achievement Award and has served as Judging Chairman of HSMAI’s International Travel Awards, as well as serving on the boards of several non-profit organizations.
Joe has gathered a team of more than a dozen senior level marketing professionals who can be counted on to deliver on time and on budget every time.
(Photos are for illustration purposes only. We really aren’t this attractive and prefer to remain innocent until proven otherwise.)
“I really don’t care what color your spouse likes. I care about what your target audience relates too”
“I love working with clients that truly respect and believe in what we accomplish for them.”
“What is network television? Archie Bunker and The Flintstones would love you”
“In my other life, I’m a wicked fashionista, but only after 25 years of developing solid marketing strategies for brands that win.”
“Developing creative messaging to win awards is like going to the zoo. Only the monkeys laugh.”
“I live in a digital world. I don’t even know why I’m here except Joe doesn’t know Instagram from Tumbler”
“It’s great to build a great brand but if your target doesn’t know who you are and stand for, you’re dead.”
“Simple words and claims don’t bring a brand to life. Unique and dramatic imagery does it every time.”
“A great brand is a great brand! Don’t screw with it because someone woke up on the wrong side of the bed. We are the police.”
“Behind every great brand are the numbers that show proof that you’re offering something people want.”
“A wonderful campaign is great, but does it pass the copyright/trademark test? If not, see you in court.”
“Your budget is $1.3M, but the team wants to spend 50% on TV production. That’s where I come in.”
If you want to contact me to discuss your needs or just chat about the world of premium brands, you can reach me at jtakachvb@gmail.com. Or just do it the old fashioned way and give me a call at 757-553-8784.
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