The phrase was popularized by Seth Godin in his book Purple Cow, where he argues that in a crowded marketplace, products, services, or ideas must be remarkable to capture attention. Just as a literal purple cow would immediately draw notice in a herd of regular cows, a unique offering in any context-business, marketing, or personal branding-attracts awareness and engagement.

Where does your brand stand in your literal field of competitors? Do you look, feel and moo your message in the same manner? If so, it's time we talk and begin to explore the opportunities in front of you.

We may just be able to help you slay a few sacred cows.